palette & blueprint is now Sandra Törnroth
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That's likely because Palette & Blueprint is now Sandra Törnroth… same me, same classes, just a new name and home online. Old confirmation links can stop working after the move. You can access your classes here
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LOG IN HEREYour A’s to Your Q’s
Here you’ll find answers to the most common questions about my classes and offers.
General Questions
What if I forget my password?
How do I access the classes?
How does an online class work?
What if the class isn’t right for me?
Why are your prices so low compared to other interior design business programs?
Is there any live support or feedback?
How long will I have access?
Will I learn interior design in your classes?
Why do creative startups need a different strategy?
What makes these classes different from others I’ve seen?
I'M NOT AN INTERIOR DESIGNER... BUT WORK IN THE INTERIOR DESIGN INDUSTRY... DOES THIS CLASS STILL WORK FOR ME?
Do I need a formal interior design degree to take your classes or coaching?
Calm & Booked: The Lead to Client System
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Welcome to Calm & Booked: Client Process System
3 lessons- Welcome to Calm & Booked 🫶
- Walkthrough
- Questions, need support, or want to connect?
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Calm & Booked: Lead to Client Process
12 lessons- 👯♀️ START HERE {download + where to start tool}
- How to Handle Inquires
- How to Lead a Discovery Call
- 🥸 Extra: Contracts
- The Initial Consultation
- How to Write a Proposal That Lands
- What to Do If They Go Quiet or Say No
- The Concept Presentation
- After the Presentation
- Handling Questions and Objections Calmly
- Kicking Off the Project
- Before You Go 💛
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🎁 BONUS: Your Lead-to-Client Tracker
1 lesson- BONUS: Your Lead-to-Client Tracker
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🎁 BONUS: Your Price. Hold Steady
1 lesson- BONUS: Your Price. Hold Steady
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🎁 BONUS: E-Design /Virtual / Hybrid - How the Process Works for You
1 lesson- BONUS: E-Design - How the Process Works for You
Who is Calm & Booked: Lead to Client System for?
How is this different from just buying a template?
What's actually included?
Is this self-paced? How long will it take me?
Can I use this if I'm already mid process with a client right now?
What platform are the templates and system built in?
Is there a refund policy?
Does this work for commercial projects?
Will I get access to coaching?
Confident & Booked - Client-Getting Kickstarter
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Welcome to Confident & Booked
3 lessons- Welcome to the class 👯
- Walkthrough
- Questions, need support, or want to connect?
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Confident & Booked: Client-Getting Kickstarter
30 lessons-
🔥 Start here: Steady Foundations
- Steady Foundations
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Step 1: Industry Insider
- Industry Insider Intro + Workbook
- From Hobbyist to Professional - The Mindset Shift
- The Business Part - Confidence Attracts
- Residential Projects - A Great Way to Start
- Fuel Your Biz with Dream Clients – The Start of the Love Loop
- The Love-Loop Strategy
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Step 2: The Dream Client Decoder
- The Dream Client Decoder Intro + Workbook 2
- Find Your Wow-Zone - Your Dream Client + Your Wow-Factor
- The Magic of an Elevator Pitch
- How to Create Your Elevator Pitch
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Step 3: The Onboarding Master Plan
- The Onboarding Master Plan - Intro + Workbook
- Onboarding Systems - What It is and Why We Use Them
- Create Your Onboarding Form
- How to Share Your Client Form
- Create a Magnetic Portfolio
- Create your Start-up Linkpage
- Create an Irresistible Project Proposal
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Step 4: Magnetic Marketing
- Magnetic Marketing Intro + Workbook
- Branding for Design Start-Ups
- How to Find Your First Clients
- How to Price Your Services
- Social Media Basics
- BONUS Instagram Comfort Kit
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Step 5: Booked with Confidence
- Lead Client Meetings Intro + Workbook
- Selling Yourself Without Feeling Salesy
- Winning Client Meetings
- Handling Rejections
- Final Words of Wisdom
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Downloads and Templates
- Downloads and Templates Hub
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BONUS: Canva website
1 lesson- Canva Website Template
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BONUS: Objection-Handling Guide
1 lesson- Objection Handling Guide
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BONUS: Instagram Comfort Kit
1 lesson- Bonus: Instagram Confort Kit
Can I take this class if I’m totally new to running an interior design business?
What if I’ve had a few clients already, but I’m not getting consistent work?
Will this class help me set up my business from scratch?
Will I learn interior design in this class?
Do I need a formal design degree to take this class?
Will this work even if I don’t have a big following or fancy brand?
Is this class for designers who want to scale or grow a team?brand?
Is coaching included with the class?
What software do we use in the class?
I’m new to business — will this be too complicated for me?
Does this class work in my country?
How long does the class take?
Portfolio GlowUp : Moodboard Magic
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Welcome to Portfolio GlowUp: Moodboard Magic
3 lessons- Welcome to the class 👯
- Walkthrough
- Questions, need support, or want to connect?
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Portfolio GlowUP: Moodboard Magic
24 lessons-
Illuminate – Confidence Booster
- Illuminate: Workbook 1
- What is a Portfolio and Why It’s Essential for Your Design Studio
- The Truth About Portfolios (It’s Not What You Think)
- Why Clients Don’t Care if it’s a “Real” Project
- How to Own Your In-Progress Story with Confidence
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Identify - Portfolio Game-Changer
- Identify: Workbook 2
- What is a Moodboard Really? (Beyond Just Pretty Images)
- The Signature Trio Strategy
- Bringing the Signature Trio to Life
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Design – The Instant GlowUp
- Design: Workbook 3
- Getting Started with Canva & Templates
- Walktrough: Canva Basics
- BONUS: Designing Moodboards - Follow along and tips
- Editing & Color Tools — Background Removal + Choosing Palettes
- How to Create Mock Projects (Finding Inspiration & Ideas)
- Creating Your Style Moodboard
- Creating Your Concept Moodboard
- Creating Your Lifestyle Moodboard
- Portfolio Slide Deck
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Present — Share With Confidence
- Workbook 4
- Presenting With Confidence (Online & In-Person)
- Overcoming Imposter Syndrome
- Keeping Your Portfolio Alive (When & How to Update)
- Final Wrap-Up & Next Steps
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Library
1 lesson- Downloads and Links
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BONUS: Portfolio Website
2 lessons- Canva Portfolio Website Template
- Canva tutorial: How to edit and publish your website
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BONUS: Instagram Moodboard Templates
1 lesson- Instagram Moodboard Templates
Do I need real client projects to take this class?
Will this class help me if I already have some work to show?
Does this class work for decorators, stylists, and stagers too?
What design tools do we use, and are there any extra costs?
Seen & Booked: Visibility Booster
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Welcome to Seen & Booked: Visibility Booster
3 lessons- Welcome to the Visibility Booster 🚀
- Walkthrough
- Questions, need support, or want to connect?
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Seen & Booked: Visibility Booster
5 lessons- Master Trello Board + Master PDF Document
- Why Start with Offline Visibility
- The Visibility Loop
- 10 Visibility Moves That Work Today {and Beyond}
- Stay Consistent Without Burnout
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BONUS: Online Visibility Strategies
1 lesson- 5 Essential Online Visibility Strategies for New Interior Designers
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BONUS: Your Weekly Visibility Ritual
1 lesson- Your Weekly Visibility Ritual {Interactive tool}
Do I need a big following or a portfolio to start using these strategies?
How much time do I need each week to see results?
I'm not a "salesy" person. Will this feel pushy or awkward?
Does this class focus on social media, or is there more to it?
Sandra Törnroth
Where women design their independence.
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